Along with Marketing Cloud, Pardot is one of Salesforce's customer relationship management solutions. Pardot’s strengths as a marketing automation tool come to play when your sales process involves a sales person, and you want marketing and sales to work seamlessly together.

Salesforce Pardot performs to its maximum potential in inbound marketing: acquiring and nurturing new leads and handing them out to sales when they are warm enough. Like Marketing Cloud, Pardot can bring its A-game when connected to Salesforce CRM – this is when marketing automation programs can run efficiently fueled by customer data coming from the CRM.