Salesforce Marketing Cloud is a versatile and powerful marketing automation platform whose strength lies in customer relationship management via personalized 1-to-1 journeys. Marketing Cloud enables you to effectively manage pre-scheduled email campaigns, automated communication with the customer according to their life-cycle stage and, for example, real-time order confirmations from your webstore. In addition to email communications, Marketing Cloud supports mobile and social media communications as well as targeted advertising. Good stuff, right?
Marketing Cloud is part of the Salesforce ecosystem, and its biggest benefits are obtained when it is used side by side with Sales Cloud, Salesforce's CRM system. Any events, such as a new webstore order, a product rating, an upcoming birthday or a change in the customer’s home address can act as a trigger for starting a new dialogue with the customer.
Marketing Cloud performs best when you do not have a salesperson involved in your sales process, but you do have a considerable number of customers and you want to develop a personalized customer experience for every individual. So, it is only natural that most of our Marketing Cloud customers operate in the B2C industry.
Roger Studio has extensive experience in Marketing Cloud implementations for global trade companies and non-profit organizations.
Marketing Cloud’s Journey Builder allows you to create personalized experiences at every step of the customer journey. To learn more about Marketing Cloud go to www.salesforce.com or contact us!