HubSpot is a flexible and easy-to-use marketing technology. It is a marketing automation tool that can be used for a lot more than just lead generation and content marketing. It can be said that for many organizations, HubSpot contains all the tools needed for digital marketing. It is at home in B2B business, but nowadays the functionalities are also perfectly sufficient to implement cost-effective marketing automation in B2C business.
How to Get Started with Marketing Automation?
Marketing automation helps you understand your customer and even exceed their expectations with your amazing level of service. Roger Studio understands your business needs, knows your customers and can set up marketing technologies to serve them both. We believe that embarking on a marketing automation journey should always be a decision driven by a clear business goal. Without this approach, your marketing automation initiative can turn into a technology project with no business impact. We prioritize your marketing automation use cases and turn the most valuable ones into well-structured marketing automation programs.
We are happy to help you choose the right technology for your marketing automation purposes. After identifying the business benefits and understanding your organization's goals and capabilities, we combine our knowledge with an understanding of your current IT landscape before giving you a comparison of different solutions we believe would best suit your company. Ultimately, the choice is yours.
Choosing the Technology for Marketing Automation
There are more than ten thousand different marketing technologies identified globally and those are all different from each other and developed for different purposes, IT architectures and different teams. Roger focuses especially on HubSpot, Salesforce Marketing Cloud and Pardot solutions, but our experienced consultants know several other systems as well (for example: Apsis, Act-On, Active Campaign, Marketo, etc.). Based on our technical experience and business understanding, we are able to recommend the solution that works best for your organization.
Salesforce Marketing Cloud
Marketing Cloud is a world-class marketing tool, with which customer journeys can be created comprehensively, and customer experience can be tuned to the limit. Implementation and development of Marketing Cloud not only requires expertise of the whole Salesforce ecosystem, but also a very strong business understanding of how marketing and sales should be developed in your organization.
With Roger, you can develop marketing automation in your organization in the long-term, and in an agile way, because we have the ability to work in the marketing, sales, product management and IT interfaces. You get the best out of Marketing Cloud when the operational model can be scaled over countries and brands.
Many of Roger's Marketing Cloud customers take full use of their Salesforce system by using Marketing Cloud as a part of their marketing, sales and service processes.
Pardot is a marketing tool in the Salesforce ecosystem, and it works particularly well in B2B, or B2C business, where the sales rep has a significant role. As a part of the Salesforce ecosystem, Pardot enables the use of Sales Cloud data for automation processes. On the other hand, it enables the creation of leads from Pardot to Sales Cloud, which makes it easier to improve the sales and marketing alignment.
Because Roger Studio has strong experience in B2B business and the development of marketing and sales, implementing Pardot can be done in an agile way according to your business needs, but lightly in phases. This way added value can be created for your business in each phase through designing marketing programs and then implementing them in phases in an experimental way.